Customer Data Practices Need a New Path Forward Jon Stamell Dec 8, 2022 There are two points of particular friction that currently hold back marketers wanting to strengthen customer relationships and…
Zero-Party Data: The Most Promising Source of Customer Data Collection Krutika Parmaj Sep 7, 2022 The importance of zero-party data is growing as the internet becomes more and more privacy-focused. Zero-party data is information…
New Sailthru Experiences Enables Brands to Capture First- and Zero-Party Data Globe Newswire Aug 3, 2022 CM Group announced that Sailthru, the leading personalized marketing automation SaaS solution for retailers, publishers and media,…
Independent Study: 99% of Marketers are Actively Responding to Data Deprecation Business Wire Apr 14, 2022 A new survey by Forrester Consulting and SheerID shows that 99% of marketers are actively responding to data deprecation,…
