Technical SEO is like the magnet that attracts engine spiders to crawl and index your website to improve authority and rank organically. In order to drive traffic to your website and generate sales, it is essential to optimize your technical SEO aspects.
Imagine reading a book with missing pages or not in the right storyline order. You wouldn’t be able to enjoy it at all. Technical SEO is what ensures the readability of that book by improving its visible flaws. However, we are not referring to book pages, but rather website pages. Various pages make up the website of a brand and technical SEO helps to set the right architecture to ensure that.
Why Do Businesses Need to Enable ECommerce Technical SEO?
To put it simply, businesses enable e-commerce technical SEO for not just improving their website’s performance but also to enrich their customer’s experience. No matter how incredible your UI/UX is or how powerful your content may be, without accessibility and visibility on the search engines, your website would appear nowhere.
According to DemandSage, approximately 53% of total website traffic is through organic searches. Nearly 68% of online experiences begin with search engines and approximately 93% of initial brand searches take place on search engines like Google, Bing, Yahoo and others. Hence, it becomes important for companies to ensure their technical SEO is at par.
5 Best Practices to Follow to Enhance Technical SEO
The best practices for technical SEO involve a set of parameters for improving your website performance and ultimately help it rank higher. Even minor settings can impact your website majorly. So, don’t forget these 5 best practices to follow for enhancing your technical SEO:
Seek Swift Site Speed
You must have noticed that some websites take a long time to load. This could be a result of DNS servers experiencing an issue which is preventing a site from loading properly or not loading at all. This can severely affect your technical SEO score as the bounce rate will rise exponentially.
As a result, the crawlers will be repulsed to ranking your website. However, you can fix this by clearing your DNS cache or changing the DNS server entirely. You can use Google’s PageSpeed Insights tool to check the speed score from 0 to 100. Organically you can also compress your images, use content distribution networks and JavaScript files to improve loading speed of your website.
Design SEO-Friendly Website Architecture
Visibility and simplicity is the key to creating an SEO-friendly website. Follow a logical hierarchy and link the right category page under each subpage. When browsers don’t have to think twice about where to find what they are looking for, it proves the website is logically built.
Furthermore, Google utilizes mobile-first indexing to ensure that your website is mobile-friendly and helps your content rank better. You can perform a mobile-friendly test to verify the usability status of your website on mobile.
Send Sitemap to Google
A sitemap is an XML file which includes information about pages, videos and other files present on the website. By submitting these sitemaps to Google, it helps the search engine to locate your website.
Google Search Console assists in activating this. Furthermore, make sure that the Noindex tag is only applied for thank you pages or PPC landing pages so that only important pages will get indexed.
Yes, HTTPS, No HTTP
You must have opened a few websites with HTTP in the URL which shows an error of “not secure” website with that little lock icon open next to the address bar. Hence, since 2014, HTTPS has become the right choice since it is an encrypted and verified version of your URL that will serve as a trusted source for your audience.
Fix Broken Pages
“404 not found” should indeed be never found by your viewers and found as soon as possible by your website development team so that the problem can be fixed instantly. One of the best ways to find these pages before your target audience does is by using Semrush’s Site Audit. Based on the issue, you can either choose to reinstate the pages that accidentally went off from your website or redirect posts with backlinks to other pages of your website.
Top 5 Tools of 2023 to Improve Technical SEO
Improving technical SEO is integral for enhancing your website. There are multiple quality tools and platforms available online that can help you in improving your SEO score. The top 5 SEO tools are listed below:
Google Search Console
Google Search Console (GSC) is one of the most popular SEO tools helping websites rank on the top. GSC aims to improve performance and fix issues that slow down your website.
Oncrawl
Oncrawl is an advanced SEO optimization tool to enhance technical SEO by providing integrated solutions to improve website performance and ranking.
Screaming Frog
Screaming Frog SEO Spider Website Crawler is an advanced SEO optimization tool that can be utilized for both small and large websites. It assists in auditing URL structuring and identifying issues.
Ahrefs
Ahrefs is a comprehensive tool used for auditing the SEO score of the website, providing solutions to improve it and also to understand customers in a better manner. This tool is utilized by world’s leading marketers including Facebook, LinkedIn, Ebay, Uber and others.
Semrush
Semrush is an integrated SEO tool that will serve as your one-stop solution to tackle all key marketing tasks. This tool has been utilized by Tesla, Decathlon and other big names in the market.
Technical SEO: Define Business Success & Refine Customer Journey
With the onset of rapid digitalization and transformation of how we define brands, ecommerce websites have become an integral part of a company to enrich customer experiences. Embracing technical SEO by using healthy practices can help you rank at the top. Consistency is the key to ensuring superior performance of the website so make sure to constantly
It is essential to optimize core web vitals by using speed metrics for accurately measuring user experience. Since technical SEO maintenance isn’t a one-time job, it’s important to stay updated with the technical SEO issues that are likely to pop up with time and fix them as soon as possible. Letting issues prevail on your website can substantially affect your SEO score and hamper your authority over competitors.
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