Adjust Unveils Growth Copilot Beta to Revolutionize App Marketing with AI
Adjust, a leading measurement and analytics company, has announced the beta launch of its new product, Adjust Growth Copilot, designed to enhance app growth strategies through advanced AI capabilities. This innovative tool enables marketers to access real-time performance insights across various channels, campaigns, and key performance indicators, facilitating quicker and more informed decision-making. By integrating directly with existing tools, Growth Copilot streamlines workflows, boosts team productivity, and supports asynchronous decision-making aligned with advertisers’ goals.
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Unlike traditional AI applications focused on content or design, this solution is tailored for growth teams, offering functionalities such as diagnosing performance fluctuations, identifying top or underperforming creatives, detecting data anomalies, and uncovering actionable insights. The launch signifies a shift towards automating decision-making processes in app marketing, aiming to empower marketers to optimize strategies and drive revenue more effectively.
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