Adverity, a leading marketing data platform, has announced the launch of Adverity Intelligence, an advanced AI-powered analytics layer designed to transform how marketing teams turn complex data into actionable insights at scale.
Marking a major milestone in Adverity’s growth journey, this new solution leverages artificial intelligence and model context protocols (MCP) to enable faster decision-making, deeper collaboration, and more impactful outcomes for marketers. While Adverity continues to build on its trusted data platform foundation, the introduction of Adverity Intelligence signals its strategic expansion into analytics – empowering entire teams to move from data to decisions with unprecedented speed and confidence.
As marketing teams face mounting pressure to deliver stronger results with fewer resources, traditional dashboards and static reports often fail to provide the clarity they need. Adverity Intelligence addresses this challenge with a suite of cutting-edge capabilities, including:
- Data Conversations – Powered by conversational and agentic AI, this feature allows teams to engage with their data in real time, surfacing answers through dynamic, insight-rich interactions.
- Notebooks – A collaborative workspace where insights uncovered through Data Conversations can be transformed into structured narratives that teams can refine, share, and build upon.
- Intelligent Agents – Designed to automate time-consuming tasks, these agents can schedule recurring insights or trigger workflows on demand. The first of these, Adverity’s MMM Agent for Google Meridian, automates the complex process of preparing data for marketing mix modeling, significantly reducing manual effort and accelerating workflows.
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“Adverity Intelligence isn’t just about AI,” said Lee McCance, CPO at Adverity, “We’ve been embedding AI in our platform for some time and have already seen the benefits to our customers. With Adverity Intelligence, however, we are scaling that by enabling different tools, agents and teams to work together, combining to really accelerate the business impact and benefits of AI across the enterprise. While we’ll continue to invest in the data side of our platform, at the same time, we also want to invest our expertise in the next stage of the data journey as a direct response to the challenges marketing teams face today. It’s about turning data into intelligent actions that drive real business impact.”
Alexander Igelsböck, CEO of Adverity, adds: “This is a huge opportunity for marketing and analytics leaders, who consistently cite the same challenges; slow, resource-intensive reporting, the need for technical specialists to analyse data, and missed opportunities due to delayed decision-making. Adverity Intelligence directly addresses these barriers and represents a broader industry move from static reporting to dynamic, collaborative intelligence. It is not simply about faster answers, but about enabling CMOs to transform how their teams work with data, making insights accessible, continuous and embedded in daily decision-making.”
With this launch, Adverity is positioning itself at the forefront of a new era in data-driven marketing – one where AI-driven intelligence, collaboration, and automation converge to empower marketing leaders to drive measurable business impact with confidence.
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