SAP Emarsys Integrates Enterprise Loyalty for Supercharged Personalization

Customer loyalty is paramount, but brands are struggling to keep up with consumers’ evolving expectations and complex tech stacks. SAP Emarsys, a leading customer engagement platform, and Annex Cloud, a SaaS loyalty management platform, are announcing a native integration to incentivize customer interactions and deliver highly personalized, loyalty-driven omnichannel experiences that grow customer lifetime value.

The SAP Emarsys Customer Engagement Platform executes intelligent omnichannel campaigns to customer segments at scale to turn marketing strategies into revenue. The Annex Cloud Loyalty Experience Platform specializes in omnichannel incentivization for transactional, social, and behavioral loyalty activities in exchange for personalized rewards, adding robust technical capabilities and richer loyalty member experiences executed by the SAP Emarsys Customer Engagement Platform.

The SAP Emarsys and Annex Cloud integrated solution manages promotions, tracks customers, scores behaviors, and delivers personalized experiences to collect richer, more relevant zero- and first-party data. Together, they offer a seamless solution that empowers marketers at brands like Molton Brown to:

• Build loyalty programs to fit unique business needs: From global to regional variations, spanning multiple languages, currencies, brands or even including partners.
• Track and incentivize customer actions: Online, in-store and across all channels.
• Automate personalized communications: Delivering loyalty messages and offers that increase average order values, purchase frequency and customer lifetime value.
• Improve customer data intelligence: Integrate loyalty data and AI-driven insights across business systems for informed decision-making.
• Measure program effectiveness: Continuously optimize marketing strategies for maximum impact.

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Effortless Implementation, Powerful Results

This integration goes beyond simple points-based programs. With flexible, holistic configurations and granular control, brands can structure complex earning rules, create individualized customer journeys, and decrease the time it takes to launch and manage successful loyalty programs, giving time back to marketers to focus on revenue. This integrated solution features flexible configurations, enabling SAP Emarsys customers with Annex Cloud to:

• Implement quickly and easily: SaaS-based loyalty program management platform accelerates program launch and reduces time to value.
• Structure complex earning rules: Go beyond points and reward customers for diverse behaviors and interactions.
• Seamlessly manage loyalty across channels: Deliver consistent experiences online, in-store and across all touchpoints.
• Built-in loyalty tactics and templates: Configure and trigger automation to pre-defined segments based on demographics, behaviors, or preferences.

“At Annex Cloud, we’re passionate about fostering deeper relationships between brands and customers,” said Erin Raese, SVP GTM at Annex Cloud. “Simplifying the complexity of enterprise loyalty for the marketer combined with delivering the right message at the right time enhances both platforms and empowers brands to build truly valuable programs.”

SOURCE: Businesswire