Pega Partners with Celebrus to Launch Always-On Insights for More Timely and Personalized Customer Outreach
Pegasystems Inc., the software company that crushes business complexity, today announced Always-On Insights, a new offering combining the capabilities of Pega Customer Decision Hub™ with Celebrus Customer Data Platform (CDP). By integrating Celebrus’ real-time data capturing and identity solutions with Pega’s AI-powered decisioning, brands can continuously react to consumer behavior with the most relevant inbound and outbound offers and messages to drive higher response rates.
Even though brands have access to more customer data than ever, they struggle to convert that information into meaningful outbound and inbound interactions in a compliant and cost-effective way. Traditionally, brands leverage third-party data collected through cookies as well as slowly compiled first-party data to engage audiences with broad segment-based campaigns. These widely used techniques are not only ineffective, but some will become obsolete when third-party cookies are retired in 2023. Brands will be forced to rethink their outbound marketing approach by more effectively leaning on their first-party customer data to better inform what offer or message is best suited for each customer.
To maintain consumers’ attention, brands need a combination of effective data collection and sophisticated decisioning to determine the next-best action to take with individual customers. Always-On Insights brings together Pega’s AI-driven engagement engine to intelligently optimize each interaction with Celebrus CDP that captures and collects compliant first-party customer data in real-time across digital channels. This will help increase offer response, lead generation, and overall customer satisfaction by ensuring businesses don’t miss the most critical moments to engage customers in a meaningful way. For example, when a consumer displays a clear signal of buying intent by hovering over or browsing certain digital content repeatedly, Always-On Insights takes that insight to directly influence the next-best action for the customer in real time.
With Always-On Insights, brands can eliminate their dependence on third-party cookies while leveraging contextual, first-party data to jumpstart customer engagement success with features
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