MANSCAPED™, the leading men’s lifestyle consumer brand and male grooming category creator, has announced the appointment of Lanny Chiu as Vice President of Analytics and Business Intelligence. Chiu brings more than 20 years of experience spearheading analytics initiatives and integrating data to solve challenging business issues across industries. In his new role, Chiu will aid in guiding the company as it expands product offerings, augments its international footprint, diversifies its retail and marketplace shopping experiences, and becomes a public entity.
“MANSCAPED has redefined the men’s grooming industry with the introduction of an entirely new category and by building a successful lifestyle business with tremendous growth prospects”
“Analytics and data are driving factors for any fast-growing, digitally native business, and we look forward to leveraging Lanny’s impressive background and expertise to help propel MANSCAPED into the next phase of growth,” said Paul Tran, Founder and CEO of MANSCAPED. “We are critically focused on growing our team and bringing on exemplary professionals that are the best in their crafts; Lanny certainly fits the bill with his impressive track record and crucial experience in data and analytics.”
“MANSCAPED has redefined the men’s grooming industry with the introduction of an entirely new category and by building a successful lifestyle business with tremendous growth prospects,” said Chiu. “I am thrilled to be joining a company comprised of team players, and as the company expands its operations, I am excited to lend my technical skills and background to develop the infrastructure for this next chapter of the business.”
Chiu was most recently VP of Analytics at Ad Results Media, a pioneer of the podcast movement that has been leading the broadcast industry for more than 20 years. There, Chiu helped build the data warehouse and reporting infrastructure for the largest podcast advertising agency in America, where he supported efforts for reporting and analysis across 100+ clients. Prior to this, he held the position of Director at Intensity, an economics and data science firm. During his time at Intensity, Chiu developed innovative algorithms to identify excess return opportunities in U.S. equity markets.
These achievements are backed by more than two decades of deep industry experience in marketing analytics, management, data analytics, business analytics, and SAS, as well as a demonstrated history of working in the marketing and advertising industry. He earned his BS in Economics at the Massachusetts Institute of Technology in Cambridge, Massachusetts and holds an MSFE in Financial Engineering from Columbia University in New York City.
On November 23, 2021, MANSCAPED announced its entry into a definitive business combination agreement with Bright Lights Acquisition Corp. (Nasdaq: BLTS) (“Bright Lights”). Upon the closing of the business combination, which is expected in the second quarter of 2022, the combined company will be named Manscaped Holdings, Inc. MANSCAPED intends to apply to list the common shares of the combined company on the Nasdaq under the new ticker symbol, “MANS.”