MetaRouter Forms Partnership with Merkle|Cardinal Path to Enhance Data Integration and Privacy-Centric Marketing

MetaRouter is excited to announce its recent partnership with Merkle|Cardinal Path, the world’s leading partner for Google Marketing Platform services and solutions. Merkle|Cardinal Path leverages deep knowledge and expertise to help some of the world’s most recognizable brands maximize media and technology on the path toward digital transformation.

This partnership will provide a unique offering for organizations in the midst of significant digital transformation initiatives. MetaRouter offers high levels of data security and governance through private cloud or platform-as-a-service deployment, providing a first-party data collection tool to unlock powerful marketing, analytical, and ad-tech capabilities. This allows enterprises to eliminate the need for third-party browser tags, resulting in faster website speed, improved SEO, and higher conversion rates for brands.

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“The MetaRouter platform provides flexibility and performance, but critically it is also in line with our focus on privacy-centric digital analytics solutions. The partnership with MetaRouter will enhance data integration and enable more privacy-centric marketing solutions for our shared clients,” said Corey Koberg, CEO of Merkle|Cardinal Path.

MetaRouter’s services and products align well with Merkle|Cardinal Path in several ways: For clients such as retailers, CPG, financial services and others who need to optimize user experience, MetaRouter’s platform reduces page load times and site latency by eliminating most client-side tags.

MetaRouter’s Sync Injector technology allows known user identifiers to be captured alongside anonymous users, enabling Merkle|Cardinal Path to help its clients holistically remarket to a much broader set of known and anonymous user interactions in a privacy-centric manner. MetaRouter offers a large library of server-side integrations, allowing Merkle|Cardinal Path’s enterprise-level clients to future-proof their MarTech stack and unlock the ability to quickly implement new advertising, analytics and personalization tools.

“We are thrilled to partner with Merkle|Cardinal Path on this important initiative. Companies that demand a privacy-centric approach to marketing will be able to leverage the innovative first-party solutions of Merkle|Cardinal Path and MetaRouter to increase the effectiveness of their marketing spend while ensuring compliance within today’s privacy laws. ” said Tim McDonough, Head of Alliances for MetaRouter.

SOURCE: PRNewswire