PR Newswire has announced the launch of its cutting-edge AI-powered solutions in the EMEIA region, aimed at revolutionizing how press releases are created and distributed. Designed to maximize engagement and boost effectiveness, these innovative tools mark the company’s continued global commitment to harnessing the power of data and artificial intelligence to support communicators. This expansion follows the successful debut of the AI suite in North America, further solidifying PR Newswire’s position as a leader in delivering advanced solutions for the public relations industry.
“As AI creates new opportunities to evolve and supplement the work being done across industries, we are excited to lead the way in providing a secure, trusted solution tailored to the PR and communications community,” said Matt Brown, President of PR Newswire.
Transforming the Press Release Process
PR Newswire‘s groundbreaking AI solution offers an array of features designed to streamline and enhance the press release process. These include:
- Automated Content Creation: Generate high-quality press releases in minutes. The AI algorithm analyzes user input to craft compelling content tailored to specific industries and target audiences.
- Brand Voice Matching: Leveraging insights from past releases, the AI ensures content aligns seamlessly with an organization’s unique voice and tone.
- Press Release Score: This advanced tool evaluates readability, formatting, structure, and engagement potential, offering actionable recommendations to optimize the release.
- Upload & Enhance with AI: Users can upload existing drafts and refine them with AI-powered insights for improved quality and impact.
- Comprehensive Workflow: A centralized platform allows users to create, edit, distribute, and manage press releases efficiently, saving time and resources.
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Powered by enterprise-level Google Gemini, PR Newswire’s AI suite is built with robust security measures to protect sensitive data. The system ensures proprietary press release content remains exclusive to users and is not utilized to train third-party language models.
AI: A Supportive Resource, Not a Replacement
“While we are eager to share this new AI solution as an option for our customers, we also recognize that there is no replacement for the human creative process. This is intended to be an added resource to help communicators in their work,” said Brown. “It’s important to note that our ongoing commitment to providing best-in-class customer service through our editorial team remains strong.”
PR Newswire’s new AI-powered solutions reflect the company’s dedication to empowering PR and communications professionals with tools that complement human ingenuity while safeguarding creativity and data integrity.
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