Top 5 LinkedIn Marketing Hacks Every Business Should Try In 2024

LinkedIn marketing is without a doubt the best way to reach out to a larger professional network. Currently, no other network is capable of bringing together a diverse group of experts from a variety of areas, backgrounds, industries, regions, etc., at such a huge scale. LinkedIn has many other benefits that no other social media platform can provide.

Today, most marketers use LinkedIn to boost their content and lead-generation efforts. This has made a vast majority of B2B marketers start using LinkedIn and many of them have already received exceptional results by using this marketing technique.

Over 59 million companies utilize LinkedIn Pages to engage with the platform’s expansive community of 875 million members. To distinguish yourself from this vast crowd, a meticulously planned LinkedIn marketing strategy is your most effective tool.

Let’s take a closer look at how this marketing strategy is helping your business to grow.

What is a LinkedIn Marketing Strategy?

A LinkedIn marketing strategy outlines how to leverage the platform to achieve specific marketing objectives, ranging from sourcing top talent to enhancing brand presence.

LinkedIn stands out as a distinctive network. Unlike most platforms where personal connections take precedence, LinkedIn emphasizes business networking. Consequently, businesses across various industries are encouraged to actively participate and be prominent contributors to the ongoing discourse.

While LinkedIn is renowned as the go-to social network for B2B marketers, B2C brands can also flourish on this platform. The key is to formulate a robust strategy rooted in carefully devised LinkedIn objectives that seamlessly integrate with your broader social marketing blueprint.

Is LinkedIn an Effective Marketing Tool?

The answer is, yes. LinkedIn can be an incredibly effective marketing tool, especially for businesses targeting professionals and B2B markets. It provides a unique platform for networking, lead generation, content sharing, and establishing thought leadership within specific industries. Additionally, LinkedIn offers various advertising and targeting options, allowing businesses to reach their ideal audience effectively.

However, the effectiveness of LinkedIn marketing can vary depending on factors such as industry, target audience, and the quality of the content and engagement strategies employed. It’s imperative that businesses have a well-thought-out strategy and be actively engaged on the platform to maximize its effectiveness as a marketing tool.

Here are some interesting statistics to inspire you:

• 80% of all social media leads are generated by LinkedIn.
• 38% of B2B marketers successfully generate revenue through LinkedIn.
• Furthermore, LinkedIn constitutes 46% of all social traffic directed towards B2B websites.

How to Use LinkedIn for Marketing?

Below are distinct methods you can employ on LinkedIn to promote your brand or business.

• Establish a LinkedIn Business Page: Create a crucial hub for professional connections, potential employers, partners, and customers.
• Apply Best Practices: Harness the power of hashtags, distinguish between a LinkedIn Profile and a Page, vary post lengths, share external articles, and maintain a consistent publishing schedule.
• Embrace Content and Inbound Marketing: Apply content and inbound marketing strategies to enhance your LinkedIn presence.
• Clarify Goals: Target brand visibility, website traffic, lead generation, and sales in a network boasting over 900 million users globally.
• Implement a LinkedIn Marketing Strategy: Develop a content plan, define your LinkedIn Page goals, choose content types, and explore advertising options.
• Leverage LinkedIn’s Publishing Platform: Utilize the Publishing Platform, engage with influencers in Groups, and showcase your business through LinkedIn Stories.
• Consistently Post and Engage: Maintain regular posts on personal and company pages, engage with industry content, and participate in relevant LinkedIn groups.
• Experiment with Various Ads: Optimize paid marketing on LinkedIn by testing different ad types, copy, and visuals for optimal results.
• Clarify Objectives and Target Audience: Identify business objectives and leverage LinkedIn’s targeting options to reach your desired audience.
• Spotlight Customer Success: Elevate your CEO or founder as a thought leader by sharing customer success stories and testimonials.

By adhering to these tips, businesses can effectively utilize LinkedIn for marketing, fostering brand growth within the professional community.

5 Best and Must-try LinkedIn Marketing Hacks

On LinkedIn, sales pitches and pushy advertising don’t work. You’ll need a LinkedIn-specific strategy to get the consumer reach and results you desire. Here are our top four LinkedIn marketing strategies you can use in 2024 to up your game.

1. Profile Optimization

The first step to improve your marketing efforts on LinkedIn is to optimize your profile. Your LinkedIn profile actually serves as a landing page where you highlight your accomplishments and experience in order to establish yourself or your brand as trustworthy.

When a person or organization is examining a LinkedIn or other social media profile, what they are really seeking for answers to the following questions: Is this person beneficial to me? Is this individual trustworthy in general? Is this person currently beneficial to me? You need to optimize your LinkedIn page as per these questions so that the audience or other organizations can immediately identify with your profile.

2. Post Times and Intervals

Unlike certain social media services, LinkedIn does not encourage regular interactions. LinkedIn marketing is more about consistency, originality, and inventiveness. However, results will not just show up on your LinkedIn Company Page. If you want to retain a high level of interaction on LinkedIn, you should share updates on a regular basis. Publishing content once a week on LinkedIn can be instrumental in ensuring that the efforts you put into marketing your brand on the platform yield fruitful results.

3. Target Specific Customers

LinkedIn’s target marketing is unmatched which allows you to specify the industry, company size, and even job role of individuals who are most likely to purchase your product or service. You can limit your advertising efforts to organizations with fewer employees that are based in specific regions or only executives with a customer support title.

4. Share Your Content

After optimizing your profile, posting timely, and targeting specific customers it’s time to start adding content. LinkedIn relies heavily on content marketing. In fact, this marketing technique in terms of content is more effective than any other channel. It gives you access to a captive audience of professionals hungry for knowledge and information.

Use this to your advantage and share blogs, webinars, and especially videos that are relevant to your target market. Share your content frequently, and you’ll quickly have a dedicated audience who visits your page on a weekly basis.

5. Leverage LinkedIn’s Live Feature

Exploring all the features LinkedIn offers can significantly enhance your visibility. When a face is associated with a brand, posts tend to garner more attention.

Setting regular live sessions can amplify engagement and expand your community.

LinkedIn live events present a valuable chance to amplify your brand’s voice and connect with individuals who share your interests.

Pre-plan topics of high relevance to your audience and invite industry peers to delve into these aspects.

You’ll be pleasantly surprised by the level of interaction your brand can generate.

Top 3 LinkedIn Marketing Tools

1. Crystal

Crystal is renowned as one of the premier LinkedIn marketing solutions and the largest personality assessment platform. It facilitates a comprehensive understanding of personality differences among you, your colleagues, and your customers. In the realm of social selling, where personalization and meaningful interaction are paramount, this LinkedIn marketing tool becomes instrumental. By providing access to numerous personality profiles, it empowers you to effectively target specific audience segments.

2. IFTTT

IFTTT, short for ‘If This Then That,’ serves as one of the most popular LinkedIn marketing solutions enabling the automation of tasks through third-party apps. Utilizing predefined recipes, you can schedule social media posts at precise times, cross-promote LinkedIn content on Facebook with specific hashtags, automatically share tweets upon publishing a post, and more.

3. Aeroleads

Aeroleads is a top-notch LinkedIn marketing tool that shortens the distance to your leads. Gain direct access to business email addresses and phone numbers, enabling immediate connections with your prospects. Streamline your lead generation process effortlessly with Aeroleads. Enhance your messages with customization for a more significant impact. The tool seamlessly integrates with leading CRM solutions, as well as websites like Crunchbase, Angelist, and marketing tools such as Sales Navigator.

Closing Remarks

In the realm of marketing your brand’s products and services, a well-crafted LinkedIn marketing strategy can be a game-changer.

It’s crucial to recognize that your LinkedIn profile is more than just a CV. To effectively engage your audience, share compelling brand stories and incorporate calls to action.

Central to your strategy should be the creation of high-quality content. By consistently presenting innovative and valuable expressions of your ideas, you can tap into an endless well of freshness.