Marketing Automation

Effectv released a new research study illustrating that although the way consumers watch television is evolving, holiday…

"Customized creative will only become more paramount in the coming years as advertisers use automation tools to ensure they’re…

Account-based marketing platform RollWorks, a division of NextRoll, continues its market innovation leadership and momentum as a…

Recast, an artificial intelligence platform that helps marketers measure and optimize their marketing spend, announced the close…

Choozle, an omnichannel digital advertising platform and consultative partner to agencies and brands, announced the appointment of…

Odylic Media Ad Agency, announced the Galvanizer Method, an innovative strategy to drive revenue and become omnipresent in the…

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…

"As companies face budget cuts and struggle to drive revenue, a P2C strategy can actually be more cost-effective, as it helps…

GetResponse, email marketing and marketing automation software, announces that it completed its acquisition of Recostream, an…

Fast Slow Motion, a provider of expert CRM and marketing automation consulting and implementation services, announced that it has…