Optimove Launches OptiPromo News Desk Oct 9, 2024 Optimove, the first Customer-Led Marketing Platform, announced the launch of OptiPromo, a groundbreaking solution designed for B2C…
Blueshift Announces e-Commerce Accelerator Plan with Native Shopify App News Desk Oct 9, 2024 Blueshift, a leading CDP and cross-channel marketing platform, is thrilled to announce the launch of its new Shopify App…
Forsman & Bodenfors Hires James Denton-Clark as Global CEO News Desk Oct 8, 2024 Forsman & Bodenfors, a global creative collective within the Stagwell (STGW) network, has welcomed James Denton-Clark as…
DIRECTV Advertising and LiveRamp Unlock Scaled Identity Solution News Desk Oct 8, 2024 DIRECTV Advertising, a pioneer in addressable advertising announced a partnership with LiveRamp, the leading data collaboration…
ActiveCampaign appoints Amy Kilpatrick as Chief Marketing Officer & Carine Roman as Chief… News Desk Oct 8, 2024 Marketing automation platform ActiveCampaign announced it has added Amy Kilpatrick as its new Chief Marketing Officer & Carine…
FreeCast Launches YouBundle to Simplify Streaming Subscriptions News Desk Oct 8, 2024 FreeCast is launching YouBundle, a new service that lets consumers build a customized bundle of streaming video products,…
Converge Appoints Shoshana Winter as CEO and Jason Whiting as CGO News Desk Oct 8, 2024 Performance marketing agency Converge, announced the appointment of Shoshana Winter as CEO and Jason Whiting as Chief Growth…
Pixability Deploys GenAI Contextual Segments (GCS) to Enhance Advertising Precision on YouTube MarTech360 Bureau Oct 8, 2024 Pixability, a frontrunner in AI-powered contextual targeting and brand safety for YouTube and CTV, has announced the launch of its…
Decoding Data Monetization: Definition, Strategies, & Framework Nikhil Sonawane Oct 7, 2024 Data has become the new oil that is propelling revenue for almost all organizations today. There is a tremendous amount of data…
Nectar360 partners with Rokt to make online ad experience more relevant for Sainsbury’s and Argos… News Desk Oct 7, 2024 The partnership will enable non-endemic ad partners to present online customers with relevant offers at checkout Nectar360, which…