Marketing Automation

Highly complementary acquisition grows Zeta’s first-party data ecosystem and integrates new touchpoints into the Zeta Marketing…

Demandbase, the Smarter GTM™ company for B2B brands, announced it has been included in The Forrester New Wave™: Account-Based…

Combined company will help customers take control of their data and address audiences effectively in the absence of third-party…

Partnership Makes it Easy for Businesses to Market Products and Provide Customer Care Using Mobile Channels Throughout the Buying…

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced the expansion…

Mike Racic joins as organization’s first President hire  Prebid.org, the organization that oversees open source Prebid…

Ever since Adobe acquired Marketo in 2016, and concurrently acquired Bizible in 2018 (owned by Marketo) it has heavily invested in…

Choosing a marketing automation tool can be overwhelming for many companies. Understanding the differences between these tools and…

Move Empowers Advertisers to Harness Power of First-Party Data The Trade Desk, the leading independent demand-side advertising…

ZeroSum, an industry leading provider of software, data and marketing automation services to the automotive industry, will now be…