Marketing Automation

Start-Up and SaaS Marketing Leader Joins C-Suite as Zipari Embarks on Growth Phase Zipari, the company behind the first and…

Measurement leaders announce joint product effort to offer advertisers an exclusive cross-platform measurement solution to solve…

Innovaccer receives a high score for its innovative patient engagement technology in the Performance Insights report published by…

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has been named by…

VideoAmp will be licensing and incorporating aggregated Comcast viewership data into its cross-platform measurement solution,…

Over 100 percent expansion within the install base and new customer adoption with higher annual contract value Playvox, the…

New solutions provide more efficient email workflow, increasing ROI and subscriber engagement for marketers Litmus, a leader in…

Company expects strong ad tech market demand to drive further growth in 2022 following a 210% increase in year-over-year gross…

Analysis of more than 200,000 B2B sales and marketing professionals shows digital buyers' preference for interactive content --…

Brands Can Target One-to-one at Scale and Accurately Measure Effectiveness of Their Media Investments Without Reliance on…