Marketing Automation

SplitMetrics, a global software development company that provides an ecosystem of products and services to mobile-first companies…

The increasingly digitalized enterprise environment globally has made it imperative for companies to look for better…

Hi, Bernadette, could tell us about you your journey in MarTech?                                    I started in B2B marketing…

In today’s online world, online channels offer several ways to generate B2B sales lead. But it is no secret that generating B2B…

The Internet experience has integrated advertising to a significant extent. For many years, cookies have been vital for enabling…

Combines Palo Alto Networks’ leading Cortex XDR solution with Expel managed services – empowering customers’ security operations…

Edison Interactive (EI) announced it has integrated with the Hivestack Supply-Side Platform (SSP), a leading programmatic…

Former CMO of Acronym Joins Leadership Team of Seasoned Search Industry Executives  NP Digital, a leader in performance…

HubSpot, a leading customer relationship management (CRM) platform, announced that Claire Hughes Johnson has joined the company's…

Any well-rounded digital marketing strategy utilizes paid ads, but the key to maximizing conversions is to utilize a multi-channel…