Marketing Automation

The combined file, ideoOS, will power high-performance audience targeting, enrichment and matching across paid social and…

The IAB Tech Lab, the leading global authority on digital advertising technical standards, has announced the launch of its…

The integration enables clients to activate B2B audiences using AdLib's DSP-agnostic infrastructure and measure results in…

For years, the digital advertising ecosystem operated on a model that felt increasingly archaic: the 'waterfall.' Picture your…

Zaelab, the leading provider of digital transformation solutions for business-to-business ("B2B") enterprises, announced the…

data.world, the enterprise data catalog for the modern data stack, announced the launch of Data Marketplace, a purpose-built,…

MadTech, the leader in Data Connection Automation, announced the launch of its Centre of Excellence (CoE) for Commerce Media to…

Copper CRM evolves into a unified client and project management platform for agencies, consultancies, and professional services,…

LeapXpert, the responsible business communication leader, announced the acquisition of StartADAM, a cross-platform messaging…

Broadsign  announced Broadsign In-Advance. Breaking down longstanding accessibility barriers to out-of-home (OOH) advertising, the…