AdDaptive Intelligence Expands AI Advertising Capabilities
Accelerates Growth as Brands Bring Media Buying In-House and Demand for AI-Powered Targeting Soars
AdDaptive Intelligence, the…
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Marketing Automation
How to Choose the Right Marketing Attribution Model for Your B2B Business
If you're a B2B marketing leader dealing with a long sales cycle and many touchpoints, the key question isn't if you need…
First home-grown UAE Ad Exchange & SSP
VeraViews, has announced the official launch of the UAE’s first home-grown Ad Exchange and Supply-Side Platform (SSP),…
HCLSoftware Introduces HCL Unica+: An AI-First MarTech Platform Built for the Intelligence Economy
HCLSoftware, a global leader in enterprise software solutions, has unveiled HCL Unica+, a next-generation marketing technology…
TextUs Names Chad Prezlomski as New Senior Vice President of Revenue
TextUs, the industry leading text messaging platform that transforms how businesses convert leads into revenue, is pleased to…
Mediafly Enhances AI Revenue Enablement Suite with Appinium Acquisition
Mediafly, the revenue enablement company, announces the acquisition of Appinium, the top learning management system in the…
Rally UXR Secures $11M Series A to Transform How Enterprises Conduct User Research
Rally UXR, the leading User Research CRM platform, announced it has raised $11 million in a Series A funding round led by Canapi…
Pacvue Expands to Discovery Commerce with TikTok Shop & Advertising Integration
Brands, agencies and sellers can now seamlessly manage TikTok Shop Accounts and Ads alongside existing retail media and commerce…
illumin Unveils Forecasting Tool for Smarter, More Strategic Campaign Planning
illumin Holdings Inc., a leading advertising technology company, announced the launch of its innovative Forecasting tool—an…
Uniphore Introduces Marketing Agents, Providing AI-Powered Automation to Marketers
Uniphore, a global leader in enterprise AI, at the Gartner Marketing Symposium/Xpo unveiled Marketing Agents, a…