OpenAP Launches Open Identity for Unified Streaming IDs
OpenAP, the advanced advertising company bringing simplicity and scale to data driven video, announced the launch of Open…
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Programmatic Ads
Best AI Tools for Real-Time Ad Personalization
In a time when consumers face a flood of digital content, personalized ads give a strong edge. Brands using artificial…
Azerion Acquires Advanced Contextual for Targeting Capabilities
Leading curation house acquires innovative contextual advertising company to provide future-proof, highly efficient advertising…
MarTech360’S Weekly News Roundup With Amagi, WPP, Magnite, INFUSE, LILT And More!
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
Lyft and StackAdapt Partner to Redefine Localized Advertising with In-App Programmatic Innovation
StackAdapt, a leading multi-channel advertising platform, has announced a strategic partnership with Lyft Media, introducing…
Samsung Ads and Magnite Expand Global Partnership to Advance Audience Addressability in Streaming TV
Magnite , the world’s largest independent sell-side advertising platform, announced the deepening of its global partnership with…
AppsFlyer and NAVER Integrate Audiences to Boost Marketing
AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has announced a new integration of…
Ogury Unveils Ogury One: A Next-Gen Advertising Platform Built to Combat Signal Loss
New Self-Serve Platform Gives Brands and Agencies Direct Access to Ogury’s Personified Advertising Technology
Ogury, a global…
InnoVision Marketing Group and Digital Marketing Group Strengthen Strategic Alliance to Expand…
In an exciting evolution of their longstanding collaboration, InnoVision Marketing Group, based in San Diego, CA, and Digital…
Locality Launches LocalX for Direct Access to Local Ads
Locality, the leading local video solutions provider, announced the launch of LocalX, an all-in-one media planning and buying…