Google Ads Introduces A/B Testing for Demand Gen Creatives to Help Advertisers Optimize Performance
Google Ads has announced a powerful new update that allows advertisers to run A/B tests on creatives within Demand Gen campaigns,…
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Programmatic Ads
Vistar Media and Acxiom Join Forces to Elevate Precision in Out-of-Home Advertising
Vistar Media, the global leader in out-of-home (OOH) advertising technology and a part of T-Mobile Advertising Solutions, has…
Perion Partners with KT Corporation and NHN AD to Drive New Advertising Revenue in Korea
Perion Network Ltd., a leader in advanced technology solving for the complexities of modern advertising, announced strategic…
Moloco SDK Is Now Available via Google AdMob and Ad Manager
Moloco, the AI performance advertising company, announced that Moloco SDK is now available through Google AdMob bidding and Ad…
Reddit Unveils Automated Bidding to Optimize Campaign Efficiency
We’re excited to introduce automated bidding for the Brand Awareness & Reach objective, making it easier than ever for…
MarTech360 Podcast with Anna Tarasewicz, CEO of Axis
In this episode of the MarTech360 Podcast, host Samarth sits down with Anna Tarasewicz, CEO of Axis- a bold, multi-product ad tech…
Pentaleap and Teads Partner to Advance Programmatic Retail Media
Pentaleap Inc., a leader in retail media technology, and Teads , the omnichannel outcomes platform for the open internet,…
StackAdapt Launches Snowflake Native App with AI Insights
First DSP to embed Snowflake Cortex AI in the Snowflake Native App Framework, turning complex data into actionable audiences…
ArcSpan Raises $5.2M to Boost AI-Powered Data Monetization
ArcSpan, the leading publisher-first audience monetization platform, announced it has raised $5.2 million in a Seed Extension…
Dentsu Expands Partnership with Magnite to Streamline CTV & Video Activation Across EMEA
The collaboration helps unlock smarter activation, greater transparency and outcome-driven media planning at scale
Magnite , the…