Programmatic Ads

MarketCast, the leading marketing research firm helping brands maximize their advertising impact and amplify brand fandom,…

Verve Group SE, a rapidly growing software platform in the advertising technology industry, has announced two major strategic…

PubMatic, a leading digital advertising technology company, has unveiled its new AI-powered publisher monetization platform,…

Amazon Ads and SiriusXM Media have unveiled a new programmatic audio advertising partnership, enabling marketers using Amazon DSP…

Reddit has rolled out a new optimization goal in beta: 6-Second Engaged Video Views. This feature is meant to help…

Collaboration marks the first SSP integration of Gracenote IDs, enabling show-level transparency, brand suitability, and…

Rembrand, a pioneer in AI-driven virtual product placement, has announced its merger with Spaceback, the creative automation…

Viafoura, the leading digital experience platform for digital publishers, and Futuri Media, a leader in AI-powered audience…

AI-powered platform delivers dynamic audience discovery, more powerful relevancy, and intelligent contextual strategy to unlock…

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…