Programmatic Ads

Since the launch of Vistar Media’s global demand-side platform (DSP), its global out-of-home (OOH) campaign planning has seen…

Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, recently announced the release…

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…

Jasper, the global leader in AI-driven marketing platforms, introduced Audiences—a groundbreaking enhancement to its proprietary…

Experienced executive will support the next phase of Sparteo’s growth Sparteo, the suite of data-driven advertising technologies…

Perion Network Ltd., a leader in advanced advertising technologies, has announced the acquisition of Greenbids, an innovative AI…

Aarki has introduced Encore, a comprehensive mobile growth platform designed to address the evolving privacy landscape in digital…

Comscore, a global leader in measuring and analyzing consumer behaviors, announced a new solution to address the inventory quality…

Integral Ad Science, a leading global media measurement and optimization platform, announced a strategic partnership with…

Proxima, a data intelligence software company that empowers marketing teams to scale customer acquisition profitably, today…