Programmatic Ads

On November 4, 2024, Integral Ad Science (IAS), a global leader in media measurement, introduced IAS Curation in collaboration…

Adaptive streaming technology company, SeenThis, bolsters ANZ business as it expands advertising sales team Leading adaptive…

"Be bold in choosing who to bring into your team, even if they do not necessarily have extensive experience in the specific…

On October 28, 2024, Nexxen, a leading global advertising technology platform specializing in data and advanced TV, introduced…

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…

Google has announced updates to its Performance Max campaigns, introducing AI-driven tools for asset testing, video optimization,…

On October 22, 2024, BackLite Media, a top out-of-home (OOH) advertising player in the UAE, proudly announced a new partnership…

StackAdapt, a leading multi-channel advertising platform, announced that it has been recognized as a Programmatic Solutions “One…

Koddi, the leading retail and commerce media technology for enterprises, announced its partnership with Grubhub to grow its…

Google is making changes to how Performance Max (PMax) and Standard Shopping campaigns compete in ad auctions, starting in…