tvScientific Welcomes Chris Riedy as CRO News Desk Mar 6, 2024 tvScientific, the leading performance advertising platform for connected TV (CTV), announced that the company hired Chris Riedy as…
Wpromote Selects PubMatic as Preferred Partner News Desk Mar 1, 2024 PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced that it has…
FreeWheel Introduces Programmatic Ad Buying to the 2024 Upfronts with Industry-First, Allocation… News Desk Mar 1, 2024 FreeWheel, a global technology platform for the television advertising industry, announced the launch of a new solution that will…
Inuvo Now Provides Advertisers the Ability to Measure Performance of Netflix Ad Campaigns Across… News Desk Feb 29, 2024 Inuvo, Inc., a leading provider of marketing technology, powered by artificial intelligence that serves brands and agencies,…
Reveal Mobile Partners with Place Exchange to Provide Programmatic Out of Home Campaign Measurement News Desk Feb 28, 2024 Reveal Mobile, the leading provider of Out of Home (OOH) campaign measurement, announced the integration of its OOH…
Ipsos Iris Expands Into Connected TV, With Integration Of OzTAM BVOD Audience Data Into IAB… News Desk Feb 27, 2024 Ipsos has partnered with OzTAM to announce a world-first for cross-channel audience measurement, with the integration of BVOD…
AdLib Media Group Appoints Cindy Kidney as Chief Operating Officer News Desk Feb 23, 2024 AdLib Media Group, a leading advertising software company providing agencies and brands with the most easy-to-use DSP solutions…
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-Platform Audience… News Desk Feb 23, 2024 In a groundbreaking advancement for the advertising industry, Comscore, a global leader in planning, transacting, and evaluating…
Eyeota Selects Proximic by Comscore as a Preferred Partner to Provide Enhanced Cookieless Predictive… News Desk Feb 22, 2024 Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a…
Vevo partners with PubMatic to expand programmatic buying across its global CTV network News Desk Feb 22, 2024 PubMatic, an independent technology company delivering the digital advertising supply chain of the future, announced its…