System1 Launches Emotion-Driven Platform to Guide Ad Strategy
System1, the leader in creative effectiveness, announced the launch of Test Your Ad Competitive Edge, the world’s largest open…
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Xnurta Announces Criteo Integration To Simplify Omnichannel Ad Management
Xnurta, the award-winning agentic AI-powered advertising platform, announced its Criteo Retail Media API integration, enabling…
DPG Media Integrates Brand Metrics into Ad Manager to Enhance Brand Lift Measurement
Brand Metrics, a leader in brand lift measurement, has expanded its work with DPG Media. They fully integrated their…
ITN and Magnite Redefine Local TV Advertising with Programmatic Access
ITN and Magnite have teamed up to deliver a first-of-its-kind offering: programmatic access to live local linear TV advertising…
Bombora Debuts Curated Ecosystem Audiences
Bombora, the true B2B data pioneer, announced the launch of Curated Ecosystem Audiences, a first-of-its-kind expansion of its B2B…
Ryff Launches Programmatic Virtual Product Placement Platform
Ryff, the pioneer of virtual product placement (VPP) and in-scene advertising, announced that the Ryff platform is now…
MiQ Appoints Jordan Bitterman as Global Chief Marketing Officer
Global programmatic media partner MiQ announced the appointment of Jordan Bitterman as Global Chief Marketing Officer. Jordan, who…
The Arena Group Builds Publisher-Led Marketplace on Index Marketplaces for Brand-Safe Advertising…
The Arena Group Holdings, Inc. has launched a dedicated marketplace on Index Exchange’s “Index Marketplaces” platform, marking one…
Comcast Advertising Introduces Programmatic Linear TV Buying
Comcast Advertising has launched a programmatic linear TV solution. This lets advertisers buy traditional TV inventory through…
Clinch First Ad Server to Access Amazon Custom Audiences
Clinch, the Agentic AI platform for omnichannel advertising, announced an expanded collaboration with Amazon Ads, becoming the…