Comscore announces new US patent for livestream contextual intelligence technology News Desk Feb 1, 2024 Proximic by Comscore, a division of Comscore Inc. and a leading provider of audience and content targeting solutions for…
Eyeota and Experian Expand Partnership With New Data Sets in Malaysia and Indonesia News Desk Jan 31, 2024 Eyeota, the global leader in audience data, expands its partnership with Experian, a leading global information services company,…
Dish Media Adopts Unified Id 2.0, Enhancing First-party Data Audiences For Advertisers Across Dish… News Desk Jan 31, 2024 DISH Media, leaders in impression-based TV advertising, announced the enablement of Unified ID 2.0 (UID2), an industry-leading…
AdTheorent Recognized as Leading Innovator in Frost Radar™ Featuring Demand-Side Platforms News Desk Jan 31, 2024 AdTheorent Holding Company, Inc., a machine learning pioneer and industry leader using privacy-forward solutions to deliver…
SG360° Continues Record Investment in Digital Print Platform Expansion News Desk Jan 29, 2024 SG360°, marketing services provider and among the top three direct mail producers in the U.S., is excited to announce a…
Tombras on Track to Become the First Cookieless Ad Agency with Dstillery’s ID-free® Targeting… News Desk Jan 24, 2024 Dstillery, the leader in AI ad targeting, revealed the success its privacy-safe ID-free® technology delivered for independent…
A Comprehensive Guide to Get Started with Programmatic Audio Advertising [8 Tips Included] Aparna M A Jan 23, 2024 Programmatic advertising emerged in 1993 as a means of automating the ad-delivery process, originating from a basic banner on…
Simulmedia Appoints Ken Rona as Chief Scientist News Desk Jan 23, 2024 Simulmedia, a trailblazer in data-driven advertising solutions for streaming and linear TV, is delighted to announce the…
Utiq announces UK launch, appoints Sara Vincent as MD, UK News Desk Jan 18, 2024 Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable responsible digital marketing,…
StackAdapt and OpenX Partner to Enable Political Advertisers to Reach Target Audiences… News Desk Jan 17, 2024 OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and StackAdapt, a leading multi-channel…