Broadsign Acquires Place Exchange to Build Leading Global DOOH Platform
Broadsign has acquired Place Exchange, a major independent supply-side platform (SSP) for out-of-home (OOH) media - in a deal…
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Programmatic Ads
Airtory Partners with CultureSync Media to Elevate Rich Media Advertising
Airtory, a dynamic creative management platform specializing in immersive and high-performing rich media advertising, announced a…
OnAudience Integrates with Amazon Ads to Boost AI Targeting
OnAudience, a global data provider specializing in data-driven audience solutions which gathers data from over 200 markets,…
Smartly Adds New Creative Capabilities to Its AI Platform
New pre- and post-campaign tools expand Smartly’s intelligence layer, connecting creative, media, and performance across every…
iCustomer Launches Audience Loop, an Agentic AI Audience Workspace for Marketers
iCustomer has launched Audience Loop, an AI-powered workspace. It helps growth and performance marketers to create, clean, grade,…
TripleLift Expands Programmatic Pause Ads on Connected TV
TripleLift, the world's leading Creative SSP, announced a significant expansion of its Programmatic Pause Ads solution. This…
Jellyfish maximises Google Ads PMax performance using insights from LLMs
Jellyfish becomes the first company to leverage AI brand perception from models like Gemini and ChatGPT to automatically generate…
Bombora Expands StackAdapt Integration to Power Smarter, Scalable B2B Campaigns
Bombora, the true B2B data pioneer, announced an expanded integration with StackAdapt, a leading technology company in advertising…
Circana Expands Partnership with Yahoo DSP to Enable Campaign Conversion Feed
Circana, LLC has announced an expansion of its partnership with Yahoo through the new integration of its Campaign Conversion Feed…
WunderKIND Ads Taps Cognitiv’s ContextGPT to Supercharge Contextual Targeting
WunderKIND Ads has partnered with Cognitiv to bring its AI-driven ContextGPT tool directly to media buyers, enabling highly…