Programmatic Ads

DIRECTV Advertising has introduced DIRECTV Elect, an AI-powered digital platform designed to help political…

Innovid, the independent software platform for the creation, delivery, measurement, and optimization of advertising, unveiled new…

Life360, a top family connection and safety company, will acquire Nativo. Nativo is a leading advertising tech firm.…

StackAdapt, a leading ad tech company, is partnering with iHeartMedia, the top audio firm in the U.S. This deal allows advertisers…

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…

System1, the leader in creative effectiveness, announced the launch of Test Your Ad Competitive Edge, the world’s largest open…

Xnurta, the award-winning agentic AI-powered advertising platform, announced its Criteo Retail Media API integration, enabling…

Brand Metrics, a leader in brand lift measurement, has expanded its work with DPG Media. They fully integrated their…

ITN and Magnite have teamed up to deliver a first-of-its-kind offering: programmatic access to live local linear TV advertising…

Bombora, the true B2B data pioneer, announced the launch of Curated Ecosystem Audiences, a first-of-its-kind expansion of its B2B…