Guest Authors

Consumers are hanging on to their pandemic streaming habits.  This elevates Connected TV (CTV) as a critical channel for reach –…

Is the Future of Programmatic Advertising Bright? Are you tired of spending your advertising budget on ineffective campaigns that…

Digital advertising has embraced programmatic capabilities at a rapid pace to bring more efficiency, yet fragmentation and…

Did you know that 70% of Millenials are more likely to choose a brand if it demonstrates inclusion and diversity within its…

The pandemic created a massive shift in consumer behavior, making them more willing to switch brands, more likely to shop online…

Enhanced customer experiences with Public Relations  Dictionary definitions or a quick google will give you a neat,…

Smartphones are everywhere and inescapable; mobile devices are even more so. 6.64 billion people are smartphone users today,…

Brands have had quite a few years to warm up and improve customer experiences, with Covid-19 forcing a reset of online customer…

Digital transformation or retail evolution  The approach to modernising your retail customer experience dictates more than you…

Digital transformation is not a new concept that emerged in 2020. The need for digital transformation existed before this year and…