5 Essentials For Black Friday/Cyber Week Retail Success
What began as Black Friday has for many retailers become a Cyber Week or a promotional period starting well before Black Friday…
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Is the Word ‘Gamer’ Causing Marketers to Lose Out on Core Consumer Audiences?
I play mobile games, but don’t call me a gamer.
As a mobile advertising veteran, I’ve seen just how misinterpreted the word…
Optimize Your Reach with Audience-Based Frequency Capping
Consumers are hanging on to their pandemic streaming habits. This elevates Connected TV (CTV) as a critical channel for reach –…
The Future of Programmatic Advertising Is Bright
Is the Future of Programmatic Advertising Bright?
Are you tired of spending your advertising budget on ineffective campaigns that…
Why Adopting a Programmatic ‘Digital Out Of Home (DOOH) Yield Manager’ is Key to Drive Publisher…
Digital advertising has embraced programmatic capabilities at a rapid pace to bring more efficiency, yet fragmentation and…
How to Ensure Your Marketing Content is Inclusive
Did you know that 70% of Millenials are more likely to choose a brand if it demonstrates inclusion and diversity within its…
What Marketers Get Wrong About the Full Brand Building Funnel
The pandemic created a massive shift in consumer behavior, making them more willing to switch brands, more likely to shop online…
How to Enhance Customer Experiences with PR
Enhanced customer experiences with Public Relations
Dictionary definitions or a quick google will give you a neat,…
Need to Know 2022 mCommerce Insights for Fashion Retailers
Smartphones are everywhere and inescapable; mobile devices are even more so.
6.64 billion people are smartphone users today,…
Optimising Digital Experience with the Best DXP
Brands have had quite a few years to warm up and improve customer experiences, with Covid-19 forcing a reset of online customer…