MarTech Insights

"AI enables much quicker iteration and testing of new concepts. It’s a flywheel of data insights, generations of creative and…

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…

Marketing analytics is the method of organizing and analyzing metrics data to determine the return on investment (ROI) of…

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…

"Data drives better advertising, and marketers have historically sought increasing amounts of data to inform their decisions and…

"The most important thing is if you are doing targeted and agile campaigns, you are getting consent from your audience, that is…

"Partners need better ways to bring relevant content onto their pages without degrading their user experience as a result of…

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…

The importance of zero-party data is growing as the internet becomes more and more privacy-focused. Zero-party data is information…

Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information…