MarTech Insights

We all discuss how digitalization has made tracking business processes easy by enabling ready to go and trackable data access of…

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…

Marketing Orchestration! If your mind led to comparing it with a musical orchestra after reading the first two words then you are…

It’s no secret that we live in an attention economy. Attention is a finite and increasingly scarce resource. Companies around the…

Marketing is one of the fundamental aspects of any business and harnessing cutting age technology for marketing purposes will…

For years, the digital advertising industry has relied on inaccurate measurement methods to determine campaign success. Proxy…

There are two points of particular friction that currently hold back marketers wanting to strengthen customer relationships and…

There are many ways that legal firms can use predictive data analytics to answer questions such as whether to litigate or settle a…

Recession, rising inflation, a contracting economy, a sharp downturn, a bear market. These are the words in our news headlines. If…

In today’s demanding business climate, publishers are scrambling to boost and diversify revenue. Their primary focus?…