MarTech Insights

"I believe the most effective marketing technology solutions hold the customer at the core of their function." Hi, JR,…

"I think it’s important to cater to consumers’ needs with customized messaging so as long as it’s thought through in the context…

Here is MarTech 360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information…

The Avalanche of Data Privacy Compliance Data privacy compliance is the fine line that an organization must walk when dealing…

"People are accustomed to instant gratification and results. Businesses need to give consumers what they want." Hi, Brendan,…

Data-driven marketing or DDM looks at the many ways consumer behavior has changed in recent years. It mainly depends on the…

"An affiliate program’s influence is limitless both in regards to potential revenue and other KPIs. This is especially true when…

Is the Future of Programmatic Advertising Bright? Are you tired of spending your advertising budget on ineffective campaigns that…

In today's interconnected digital landscape, safeguarding sensitive information and maintaining the integrity of systems is…

Sometimes you need a deep crisis to start the internal revolution (Apple is another a great example), but changing everything…