MarTech Insights

Ever wondered about the future of customer relationship management (CRM)? What lies on the horizon, and how will businesses…

Ten years ago, influencer marketing was primarily the domain of celebrities and a select group of committed bloggers. Today, the…

Choosing a marketing automation tool can be overwhelming for many companies. Understanding the differences between these tools and…

In our daily lives, we frequently find ourselves spending significant time waiting and commuting, moments that can be effectively…

Customer relationship management (CRM) is a technology that helps businesses manage and strengthen relationships with…

Digital transformation or retail evolution  The approach to modernising your retail customer experience dictates more than you…

From startups to MNCs, content marketing helps businesses to create awareness about their products/services to their target…

Ever get that feeling like the internet's tailing you? You click on something, and suddenly, ads for it start showing up…

For six out of ten marketers, lead generation tops the priority list. Why? Because to grow your business, you must draw in…

Ever wondered if anyone actually reads those promotional emails that land in your inbox? Well, it might surprise you to learn that…