What is Campaign Optimization and Why is it Important? Aparna M A May 13, 2024 As a marketer, your primary goal is to run effective campaigns that yield optimal results. According to a survey conducted by…
Top 6 Free Conversational Intelligence Software Reviewed for 2024 Aparna M A May 8, 2024 Conversational intelligence software is changing the game for businesses when it comes to customer engagement. With the help of…
Cookieless Advertising: What Does this Mean for Businesses? [6 Alternatives] Aparna M A May 7, 2024 Cookieless advertising is challenging traditional methods of tracking user behavior. Earlier, these data were used to understand…
What is Agile Marketing? Everything You Need to Know in 2024 Aparna M A May 2, 2024 Agile marketing is an excellent marketing tactic to keep up with the dynamic needs of customers. This shift from traditional…
Personalized Video Marketing: Connecting with Your Audience Like Never Before Alisha Patil Apr 29, 2024 In today's digital age, the average individual devotes a staggering 84 minutes per day to online video consumption. Yes, you read…
What is a Supply-Side Platform? A Definitive Guide Aparna M A Apr 18, 2024 Marketers often face significant challenges connecting audiences to advertisers. With over $674 billion spent on advertising each…
Top 10 B2B Marketing Channels for Driving Sales in 2024 Aparna M A Apr 16, 2024 The marketing world is rapidly evolving, and businesses are constantly searching for effective B2B marketing channels to reach…
Programmatic Advertising: The Ultimate Guide for Marketers Alisha Patil Apr 15, 2024 Keeping pace with the constantly evolving realm of advertising can sometimes seem daunting. One area that has experienced…
What is Martech? A Comprehensive Guide to Marketing Technology Aparna M A Apr 9, 2024 Martech, aka marketing technology, is capturing massive attention. This buzzword hit 2,08,00,000 results on Google. The global…
What is Media Buying and Why is it Important? Aparna M A Apr 8, 2024 In today's crowded and competitive marketplace, businesses face the challenge of effectively reaching their target audiences…