Digital Advertising

The partnership further extends authenticated identity into agentic advertising, unlocking next-gen high-intent offerings within…

Global advertising platform MGID today announced a significant strategic restructuring of its leadership team. Sergii Denysenko,…

FreeWheel, the leading global technology platform for the streaming advertising ecosystem, and Roku, the #1 TV streaming platform…

New research shows 10% uplift in purchase intent among viewers of home screen ads, and even stronger impacts when combined with…

Causal, a recognized leader in advanced digital advertising solutions, announced a strategic partnership with OpenX, a top-tier…

Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced an expanded partnership with Tubi, Fox…

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…

Vibe.co, the ad platform bringing hyper-targeting to connected TV (CTV) for performance marketers, announced that it has closed…

Panel-less brand lift solution takes the honours at the leading awards celebrating video and CTV innovation Brand Metrics, the…

Publica by IAS, the leading Connected TV ad server for publishers and smart TV manufacturers, announced the next phase of its…