Digital Advertising

AdLib partners with Audiohook to bring pay-for-performance audio to its platform, enabling marketers to run outcome-based audio…

For more than fifteen years, I've tracked major changes in B2B technology. In my experience, I've seen many 'next big things.' But…

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…

John Wanamaker once said, "Half the money I spend on advertising is wasted; I just don’t know which half." This feeling is even…

Adams Outdoor Advertising  announced the acquisition of Chesapeake Outdoor, a well-regarded regional out-of-home (OOH) media…

Kaltura, the AI Video Cloud, announced that it has partnered with Canadian television network APTN (Aboriginal Peoples Television…

TelevisaUnivision will leverage EDO’s investment-grade CTV outcomes to measure and optimize ad effectiveness on ViX EDO, the TV…

Amazon Ads and Roku, Inc. have announced an exclusive integration that gives advertisers unprecedented access to the largest…

By turning ads into shoppable storefronts, merchants can bring commerce directly to consumers through advertising PayPal is…

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…