Google Plans to Display Ads in Search AI Overviews
Alphabet-owned Google announced days after it rolled out the AI Overviews feature that they will initiate testing search and…
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Digital Advertising
Mindshare appoints Vinish Mathews as Chief Strategy Officer.
Mindshare, a leading media services company within GroupM and WPP, has named Vinish Mathews as its new Chief Strategy Officer. In…
Microsoft CoPlanner: Revolutionizing Ad Operations with Advanced AI
In March, we shared how we built Insights Navigator to enhance the quality of our insights delivered to clients, leveraging…
DMEXCO announces digital marketing & tech event
DMEXCO, Europe’s leading business-to-business digital marketing & tech event, will be held in Cologne on September 18 and…
Dentsu UK&I appoints Jenny Bullis as Media Practice CEO to drive growth and competitiveness
Dentsu UK and Ireland announces the appointment of Jenny Bullis, UK&I Media Practice CEO, who will join its executive…
Dentsu UK&I appoints Indy Saha as Chief Experience Officer to drive growth though creativity…
Dentsu UK and Ireland announces the appointment of Indy Saha as Chief Experience Officer (CXO), who will join its senior…
ITV transforming the streaming landscape with real-time ad delivery at scale
ITV, the UK’s largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS,…
Ignite Visibility Introduces New Generative Engine Optimization Service Focused on Boosting…
Ignite Visibility, a highly-rated digital marketing and advertising agency headquartered in San Diego, California, has launched a…
Veritonic Debuts Cross-Podcast Listener Measurement for Brands, Platforms, and Advertisers
Veritonic, the industry’s comprehensive audio analytics and research platform, announced the enhancement of Cross-Podcast…
Introducing a New Era of AI-Powered Ads with Google
When Google Marketing Live started in 2013, the ad industry was in the midst of a major shift: the move to mobile. Fast forward…