Instacart and Roku Expand Advertising Partnership
Together, Instacart and Roku are making TV moments shoppable for high-intent customers. In an expanded partnership, the leading…
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Digital Advertising
Utiq reaches next milestone for growth with inclusion of home internet connections within its…
Addition of WiFi and Fixed Line enabled Network Signals creates a single-source, cross-device addressability solution for Display,…
Rules to curate by: the future is smart
While audience curation services initially emerged as a response to the once-imminent cookie deprecation, they now play a central…
Third-Party Cookies Stay for Now—Time for Marketers To Rethink Privacy-First Strategies
Google has decided to delay the removal of third-party cookies from its Chrome browser, giving marketers more time to adjust.…
Lemma and Taiv Team Up to Revolutionize CTV and Venue-Based Media Advertising
On October 8, 2024, Lemma, a leading omnichannel platform for emerging media, and Taiv, an AI-driven video technology company…
XR Extreme Reach and The Female Quotient Launch RX
In a significant step toward fostering inclusivity in advertising, XR Extreme Reach (XR), a global technology leader, and The…
MarTech360’S Weekly News Roundup With Optimizely, Dstillery, TikTok, Wondershare, Amagi And More!
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
Marketing Architects Builds Annika Audience™ for Unified TV Buying
TV advertising agency Marketing Architects announces the release of Annika Audience™. The AI-powered recommendation engine finds…
Innovid Wins AdExchanger Award for Most Innovative TV Advertising Technology
Innovid , an independent software platform for the creation, delivery, measurement, and optimization of advertising across…
billups Brings Attention Metrics to Out-of-Home
billups, the leading independent Out-of-Home (OOH) managed services agency, announced the launch of contextual and creative…