Comcast Adv & Comscore Boost Accuracy in TV Ad Measurement
Comcast Advertising, the advertising division of Comcast, and Comscore, a trusted currency for planning, transacting, and…
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Mobile Tech
Outbrain and Teads Merge for New Advertising Platform
Outbrain, a technology platform that drives business outcomes through engagement, announced it has entered into a definitive…
Innovid Launches First Holistic Frequency Management Solution to Optimize Campaigns Across CTV…
Innovid , an independent software platform for the creation, delivery, measurement, and optimization of advertising across…
New Integration Between Deep Sync and MNTN Powers Targeted CTV Campaigns
Deep Sync, a leading provider of omnichannel identity, AI, and data solutions, has launched a new integration with MNTN, the…
Google Third-Party Cookies Will Not Die Soon: Privacy Sandbox Updates For Web
Key Takeaways:
No Immediate Change: Third-party cookies on Chrome remain in use.
Privacy Sandbox Goals: Google aims to balance…
DoubleVerify Has Partnered With Hakuhodo DY Media Partners Through AaaS (Advertising as a Service)…
DoubleVerify (“DV”), the leading software platform for digital media measurement, data, and analytics, announced the start of its…
Artifact Lab and Eclipse partner to bring the power of data back to the users
Artifact Lab, a cutting-edge platform re-architecting privacy in ad-tech announces a partnership with Eclipse, an Ethereum L2…
Comscore Introduces Comprehensive YouTube Audience Measurement Across All Digital Devices
Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced comprehensive measurement…
Nick Fettiplace Steps In To Lead Jellyfish UK, as Rick Lamb Departs
Jellyfish, the integrated global digital marketing business, is announcing that its UK Managing Director, Rick Lamb, is leaving…
Defiance Media Partners With Numbers Protocol
DeFiance.TV, the 24-hour global AI-powered broadcast and FAST (free ad-supported streaming television) network dedicated to news…