Industry coalition rallies advertisers for Know Your Customer consultation
UK anti-ad fraud group UKSAFC calls on the industry to look more closely at where ad budgets are being spent
UKSAFC (The UK Stop…
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Mobile Tech
Why Most AI Driven Marketing Campaigns Fail And How to Fix It in 2025
AI is rapidly changing marketing. It enables super-targeted marketing, real-time customer interactions, and automated…
T‑Mobile Expands Advertising Solutions with Close of Vistar Media and Announcement of Blis…
T-Mobile announced the completion of its acquisition of Vistar Media, the leading provider of technology solutions for digital…
Poppulo Expands Digital Signage Capabilities with Acquisition of REACH Media Network
Poppulo, a global leader in digital signage and omnichannel employee communications software, has announced its acquisition of…
VIOOH and Turnadon Expand Programmatic DOOH Presence Across France
VIOOH, the leading global premium digital out-of-home (DOOH) supply-side platform, has announced a new nationwide partnership with…
Clinch Introduces First-to-Market Dynamic Font Feature and Automated Subtitles for Ads
Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising,…
Roku and Incrmntal Announce Partnership to Unlock CTV Performance
Roku and INCRMNTAL are joining forces to provide marketers a clear view of CTV performance. By utilizing INCRMNTAL’s advanced…
Showheroes Launches Custom Audio Ai Solution For Dynamic CTV Ads
ShowHeroes launches Custom Audio for Connected TV (CTV). This innovative solution allows advertisers to integrate an AI-generated…
Mundial Media Launches Cadmus 2.0 for AI Contextual Ads
Mundial Media, the leader in AI-driven multicultural advertising, announced the launch of Cadmus 2.0, the next-generation…
Pacvue Unveils Walmart Display Campaign Management
Pacvue, the leading commerce acceleration platform that integrates retail media, commerce management and measurement, announced…