MobileFuse Bolsters Retail Media Capabilities with Criteo Commerce Audiences
MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, announced a strategic partnership with Criteo, the…
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Converting Consumers into Customers
How marketers can leverage multiscreen TV to achieve ‘mid-funnel’ results for increasing brand consideration, interest and intent…
Audience Store shortlisted for The Wires award for Furniture Village work
Precision CTV and YouTube targeting maximised Black Friday footfall
The Wires 2024 Awards has shortlisted Audience Store’s work…
Ryff and Sofast Partner to Deliver In-Scene Ads Globally
Ryff, the pioneer of in-scene advertising (ISA) and virtual product placement (VPP), announced a new partnership with SoFast at…
Top 10 Ad Management Tools You Can’t Afford to Ignore
Ever wondered how some businesses always seem to have their ads perfectly placed, reaching just the right audience at the right…
MarTech360’S Weekly News Roundup With Amazon Ads, MessageGears, Smartly, Taboola, Sitecore And More!
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
DoubleVerify Expands Its Reach, Offering Invalid Traffic and Viewability Insights for Spotify Video…
On October 16, 2024, DoubleVerify (DV), a leading software platform for digital media measurement, announced a new integration…
Future-Proofing Advertising: PadSquad and Resonate Introduce Privacy-Safe Audience Data for Creative…
On October 16, 2024, PadSquad, a leader in high-impact digital ad experiences for brands and agencies, announced a strategic…
SeenThis Expands into Hong Kong market as part of North Asia expansion
Adaptive streaming specialist SeenThis has announced it has opened operations in Hong Kong as part of an expansion into North…
Adobe Starts Deploying AI Video Tools
Adobe has officially started rolling out its AI-powered video tool called the Firefly Video Model, aiming to reshape the video…