Viant & Disney Team Up to Expand Streaming Audiences
Viant Technology Inc. announced an expanded agreement with Disney Advertising focused on making premium CTV, video, and display…
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Mobile Tech
TapClicks Introduces Microsoft Invest Push Connector for Effortless Campaign Management
TapClicks officially launched its new Push Connector for Microsoft Invest, previously known as Xandr Invest, aimed at enhancing…
Appier Integrates Generative AI Across Product Suite to Transform Advertising and Personalization
Appier, a SaaS company specializing in AI-driven business solutions, announced the integration of generative AI (GenAI) across its…
Vici Launches Digital OOH Ad Product for MarTech
Vici is a leader in digital advertising solutions, and is excited to reveal its latest product: Digital Out-Of-Home (DOOH) Ads.…
Mediavine and Scope3 Unite to Drive Decarbonization in Digital Advertising
On November 19, 2024, Mediavine, a full-service ad management firm in the U.S., announced a strategic partnership with Scope3, a…
Audience Store and Fenestra announce strategic alliance to enhance campaign efficiency and…
The partnership will help brands maximise their reach and achieve incremental growth
Audience Store, a leading international…
Inverness Graham Acquires Alliant
Alliant, the leading data-driven audience company, announced that it has been acquired by Inverness Graham, a Philadelphia-based…
Zimmerman Advertising Accelerates Retail Marketing with AI-Powered Innovations
As many businesses take a "wait and see" approach to artificial intelligence, Zimmerman Advertising, one of the world's largest…
Locala Unveils Panel Optimizer to Revolutionize DOOH Campaigns
Locala, a global leader in omnichannel advertising solutions, is excited to introduce its groundbreaking Panel Optimizer product.…
MobileFuse Announces Partnership with ID5
MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, announced a strategic partnership with ID5, the…