A Marketer’s Playbook to Mobile Ad Networks Nikhil Sonawane Oct 16, 2024 In today's digital landscape, mobile ads have become a crucial part of the marketing. The majority of people spend a significant…
New Green Media Segments from InMobi Aim to Cut Ad Supply Chain Emissions, Backed by Scope3 MarTech360 Bureau Oct 16, 2024 On October 15, 2024, InMobi Advertising, a leading provider of monetization and marketing technologies, strengthened its…
Taboola Introduces Abby: A Groundbreaking AI Assistant Transforming Advertising Campaigns MarTech360 Bureau Oct 16, 2024 Taboola, a leader in delivering recommendations across the open web, has unveiled Abby, a trailblazing Generative AI assistant…
C Squared Social Selects MNTN as Exclusive Performance TV Provider News Desk Oct 16, 2024 C Squared Social, a technology-driven digital advertising agency specializing in performance marketing, is proud to announce their…
Flashtalking Named a Leader in The Forrester Wave™: Creative Advertising Technologies News Desk Oct 16, 2024 Flashtalking by Mediaocean, the leading independent platform for creative personalization, orchestration, and intelligence,…
Scope3 Raises $25M in Funding to Expand into Sustainable AI News Desk Oct 11, 2024 Scope3, the collaborative sustainability platform decarbonizing media and advertising, announced the closing of $25 million in new…
Raptive Launches AI-Driven “Raptive Intelligence” to Assist Advertisers Make Authentic… MarTech360 Bureau Oct 10, 2024 Raptive has just launched "Raptive Intelligence," a new AI-driven tool designed to help advertisers create genuine connections…
Instacart and Roku Expand Advertising Partnership News Desk Oct 10, 2024 Together, Instacart and Roku are making TV moments shoppable for high-intent customers. In an expanded partnership, the leading…
Utiq reaches next milestone for growth with inclusion of home internet connections within its… News Desk Oct 9, 2024 Addition of WiFi and Fixed Line enabled Network Signals creates a single-source, cross-device addressability solution for Display,…
Third-Party Cookies Stay for Now—Time for Marketers To Rethink Privacy-First Strategies Ethan Mowery Oct 9, 2024 Google has decided to delay the removal of third-party cookies from its Chrome browser, giving marketers more time to adjust.…