Rules to curate by: the future is smart
While audience curation services initially emerged as a response to the once-imminent cookie deprecation, they now play a central…
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Mobile Tech
Third-Party Cookies Stay for Now—Time for Marketers To Rethink Privacy-First Strategies
Google has decided to delay the removal of third-party cookies from its Chrome browser, giving marketers more time to adjust.…
Lemma and Taiv Team Up to Revolutionize CTV and Venue-Based Media Advertising
On October 8, 2024, Lemma, a leading omnichannel platform for emerging media, and Taiv, an AI-driven video technology company…
Rembrand Announces Video Editing Integrations For Its AI-Powered Platform
Rembrand, a leader in cutting-edge Spatially-Aware AI™ technology for content creation, monetization, and advertising, is proud to…
XR Extreme Reach and The Female Quotient Launch RX
In a significant step toward fostering inclusivity in advertising, XR Extreme Reach (XR), a global technology leader, and The…
MarTech360’S Weekly News Roundup With Optimizely, Dstillery, TikTok, Wondershare, Amagi And More!
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
Marketing Architects Builds Annika Audience™ for Unified TV Buying
TV advertising agency Marketing Architects announces the release of Annika Audience™. The AI-powered recommendation engine finds…
Innovid Wins AdExchanger Award for Most Innovative TV Advertising Technology
Innovid , an independent software platform for the creation, delivery, measurement, and optimization of advertising across…
billups Brings Attention Metrics to Out-of-Home
billups, the leading independent Out-of-Home (OOH) managed services agency, announced the launch of contextual and creative…
GumGum Introduces The GumGum Platform™ and Mindset Graph™, Ushering in a New Era of Digital…
The GumGum Platform™ and Mindset Graph™ connect contextual, attention, and creative to deliver relevant, privacy-respecting ads…