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Campaign Effectiveness Suite by Nielsen Now Includes Creative Evaluation

On December 18, 2024, Nielsen, a global leader in audience measurement, data, and analytics, revealed the expansion of its…

News Desk Dec 23, 2024

Covisian Group, a technology company specializing in providing services and technologies to improve customer experiences (CX)…

News Desk Dec 23, 2024

Webbula, the industry leader in email hygiene, data append services, and innovative data aggregation, proudly announces the…

News Desk Dec 23, 2024

CallTower, a global leader in delivering unified communications, contact center, and collaboration solutions, including Microsoft…

News Desk Dec 20, 2024

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…

News Desk Dec 20, 2024

SALESmanago, the SaaS powerhouse with over 3,000 customers, has announced a strategic channel partnership with PrestaShop, one of…

News Desk Dec 20, 2024

2X, the leader in Marketing-as-a-Service (MaaS), has acquired Intelligent Demand (ID), an expert B2B growth strategy and execution…

News Desk Dec 20, 2024

Creatio, a global vendor of a no-code platform to automate workflows and CRM with a maximum degree of freedom, announced its…

On December 18, 2024, Spekit, a prominent enablement platform, acquired Cquence, an AI-driven revenue platform, to provide sales…

On December 18, 2024, Innovid announced a partnership with IRIS.TV to enhance contextual measurement for connected TV (CTV)…