MarTech360’S Weekly News Roundup With TwelveLabs, Genesys, Zoom, Contentful, Cloudinary, Adobe, Attentive And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Media & Growth news this week…

TwelveLabs Raises $100 Million to Build the Next Generation of Video Intelligence

TwelveLabs has announced the acquisition of a $100 million series B round to fast-track their efforts towards the realization of their dream project, which involves the development of “video superintelligence”-an artificial intelligence framework that understands, reasons, and generates knowledge through video analytics, something that goes past traditional methods of video analytics.

The Guardrails of Identity: Attentive Launches “Brand Voice 2.0” to Protect Creative Soul Against AI Commoditization

As generative artificial intelligence moves from an experimental novelty to a baseline operational requirement, enterprise marketing departments face a troubling paradox. On one hand, large language models (LLMs) allow brands to scale content creation at unprecedented speeds, generating millions of automated touches across SMS, email, and push notifications.

Adobe to Acquire Topaz Labs to Strengthen AI-Powered Creative Workflows

Adobe has signed an agreement to acquire Topaz Labs, which is one of the leading software providers that uses AI-based algorithms to enhance images and videos. This strategic move aims to strengthen the company’s offerings in the area of creative AI and further develop its capabilities in professional content creation.

Cloudinary Launches Image-to-Video to Help Enterprises Scale Video Content Creation

Cloudinary has now unveiled its latest service offering Image-to-Video, which uses AI to assist businesses to easily convert their static images into production-quality videos without incurring the hassle and expense associated with traditional video-making processes.

Contentful Introduces Palmata, Giving Brands Influence Over How AI Represents Their Business

Contentful announced the general availability of Palmata, a new offering designed to help organizations understand, measure, and improve how AI answer engines represent their company, so teams can confidently control their brand’s reputation in the age of AI discovery.

• In Stack & Platform news this week…

Zoom to Acquire Common Room to Bring Buyer Intelligence to Its AI Revenue Platform

Zoom has made an announcement of its intention to acquire Common Room, which is a customer intelligence platform that focuses on buyer signals and go-to-market insights. Zoom is seeking to leverage the capability offered by the acquisition of Common Room to augment its AI-powered revenue platform.

Alvaria Launches Integrated Outbound Compliance Solution for Zoom Contact Center

Alvaria, a leader in compliant customer outreach and engagement, announced the general availability (GA) of its integration with Zoom. This milestone brings enterprise-grade outbound engagement and compliance capabilities to Zoom Contact Center customers through the AIP.

Genesys Acquires Pinkfish to Advance Autonomous Customer Experience Capabilities

Genesys has entered into the acquisition of Pinkfish, a startup that specializes in autonomous customer experience technology, in an effort geared towards boosting the creation of intelligent self-orchestrating customer experience tools.

Pipedrive launches native MCP server, bringing CRM workflows directly into AI assistants

Pipedrive, the easy and intelligent CRM for small and medium-sized businesses, announced the launch of its native Model Context Protocol (MCP) server, enabling customers to securely connect Pipedrive with AI assistants such as ChatGPT, Claude and other MCP-compatible tools.

Oracle Named a Leader in the IDC MarketScape for AI-Enabled Utility Customer Experience Management

Oracle has been named a Leader in the IDC MarketScape: Worldwide AI-Enabled Utility Customer Experience Management Solutions 2026 Vendor Assessment. The recognition comes as utilities face rising costs, growing complexity, and higher expectations, making connected customer operations increasingly critical to improving service, reducing cost, and guiding customers to the right actions.

• Article Of The Week…..

How Snowflake’s MarOps Team Powers a $3B+ Marketing Engine: Inside the Stack and the Playbook

Most companies think marketing operations begins after the campaign is planned. Enterprise companies know it begins long before that. The real advantage is not launching more campaigns. It is building an operating model where customer data, marketing technology, and revenue intelligence move together without friction.

Centralized MarOps vs. Embedded RevOps: Which Operating Model Drives Better Marketing Velocity?

Every time pipeline growth slows, companies instinctively look at their technology stack. They replace automation tools, invest in another dashboard, or rebuild attribution models, expecting better results.