TechTarget Announces 2024 Archer Award Winners for Data-Driven Marketing & Sales Excellence in…
TechTarget, Inc., the global leader in B2B technology purchase intent data and services, announced the 2024 EMEA winners of the…
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Meltwater launches content creator program for Communications, Marketing and PR professionals
Meltwater, a global leader in consumer, media and social intelligence, announced the launch of #ExpertsWithInsights, a content…
Four-ward momentum! MCE Systems earns four gold awards at the US Customer Experience Awards.
MCE Systems won four gold awards at the US Customer Experience Awards in the categories of “Best Use of AI”, “Best User…
Why Should Businesses Invest in Revenue Intelligence Solutions?
In the race to outshine rivals, and boost their revenue, businesses are always looking for effective strategies. One powerful…
MarTech360’S Weekly News Roundup With AdRoll, Pixability, Startek, WPP, Alloy And More!
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
Higher Logic Appoints Paul Schneider as EVP for Higher Logic Vanilla
Higher Logic, the leading community engagement company, is pleased to announce the appointment of Paul Schneider as the new…
Fast Simon Launches GenAI Hybrid Search to Improve ECommerce Search Results
Fast Simon, the leader in AI-powered shopping optimization, announced GenAI Hybrid Search to deliver the most accurate and…
Gartner Says Sales Organizations That Use an Adaptive Approach Are Three Times More Likely to Grow
Sales organizations that embrace being adaptive by design will outpace competition and achieve superior commercial outcomes,…
WPP Integrates Anthropic’s Claude Foundational AI Models into WPP Open Using Amazon Bedrock,…
WPP announces that it has integrated Anthropic’s state-of-the-art Claude artificial intelligence (AI) model family into its…
AdRoll and Improvado Partner to Empower Marketers with Streamlined Cross-Channel Attribution
AdRoll, in partnership with Improvado, announced the launch of an enhanced version of AdRoll’s Cross-Channel Performance…