LG Ad Solutions Partners with Databricks to Enhance CTV Data Collaboration
LG Ad Solutions has teamed up with Databricks to make data collaboration easier. This partnership adds LG Ad…
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Adobe and LinkedIn Empower B2B Marketers with Seamless Video Ad Creation
Adobe and LinkedIn teamed up to simplify B2B video marketing. Brands can create, manage, and launch video ads in LinkedIn Campaign…
Aquila and Samba TV Launch Cross-Media Measurement Partnership
Aquila, the marketer-led measurement initiative operated by the Association of National Advertisers (ANA), has entered into a…
IAS Unveils AI brand safety and suitability measurement for Meta Threads
Integral Ad Science (IAS), a leading global media measurement and optimization platform, announced the expansion of…
Rokt mParticle Launches Hybrid CDP Built on Snowflake AI Cloud
Rokt mParticle has launched a new Hybrid Customer Data Platform (CDP) on the Snowflake AI Data Cloud. This platform combines…
Bloomreach Partners with Databricks to Enable Real-Time Marketing Activation
Bloomreach partner with Databricks. This partnership will link data and enable real-time marketing activation throughout its…
OUTFRONT and AWS Launch AI-Native Platform for Smarter OOH Advertising
OUTFRONT Media has partnered with Amazon Web Services (AWS) to modernize the out-of-home (OOH) advertising landscape by…
Spectrio and Screenverse Partner to Monetize Enterprise Digital Signage
Spectrio has teamed up with Screenverse. This partnership adds programmatic digital out-of-home (DOOH) advertising to its digital…
Alvaria and SuccessKPI Partner to Embed AI Insights into Contact Center Outreach
Alvaria and SuccessKPI have announced a strategic alliance to provide AI-driven insights and compliance tools for proactive…
Mod Op Expands Marketing Capabilities with Ascend Marketing Acquisition
Mod Op has acquired Ascend Marketing. This Texas agency excels in customer engagement, automation, and data-driven solutions. The…