MarTech Analytics

Basis Global, a market research and brand intelligence firm, announced a strategic partnership with AnswerRocket, an enterprise AI…

Predactiv announced the launch of Lookalike Modeling, a powerful new feature available in The Predactiv Data Platform. Lookalike…

2024 and 2025 felt like a funeral procession. Third party cookies were ‘dying.’ Panels were dramatic. LinkedIn was emotional.…

TapClicks, a top company offering AI-powered marketing operations and reporting solutions, has introduced SmartStory, a new…

Commerce Media Tech (CMT) announced a strategic data partnership with IPinfo, the internet data company, marking a deliberate…

Tracking is dying. Measurement is not. For years, marketers built systems that followed users across browsers like detectives…

In 2025, tracking a single user path is not hard because technology failed. It is hard because privacy won. That shift did not…

The firm, Domo, has announced the launch of its Domo MMM, an AI-driven marketing measurement service, which is aimed at helping…

iSpot, the cross-platform TV and video ad measurement and attribution specialist, has launched iSpot SAGE, a proprietary agentic…

Moburst, a leading full-service mobile-first digital marketing agency, announces the launch of its Growth Labs initiative, a suite…