MarTech Analytics

First DSP to embed Snowflake Cortex AI in the Snowflake Native App Framework, turning complex data into actionable audiences…

World-first study tracks in-car advertising’s real brand impact Leading technology company Brand Metrics has integrated with…

Prescient AI released a new forecasting and optimization model built from the ground up to replace failing measurement frameworks…

HG Insights announced its new AI-powered Market Analyzer and Copilot, reinventing how B2B tech vendors construct detailed market…

Auxia, the first Agentic Customer Journey Orchestration Platform, announced major advancements to its Analyst Agent, transforming…

Building on the release of its causal Media Mix Modeling technology and deep expertise in incrementality, Measured announced the…

Alteryx, Inc., a leading AI and data analytics company, announced the appointment of Michelle Huff as Chief Marketing Officer…

Analytic Partners, a global leader in Commercial Analytics, announced the new capabilities of Agile Learning, a testing platform.…

Market Logic, the market leading provider of insights management solutions, announced another breakthrough for AI-driven market…

Straive, a global leader in Data, Analytics, and AI Operationalization, announced its acquisition of SG Analytics, a leading…