IAS Launches Pre-Screen Brand Safety and Suitability Solution for Google Search Partner Network

Integral Ad Science, a global leader in media measurement and optimization, announced the launch of its Pre-Screen Brand Safety and Suitability Solution for the Google Search Partner Network (SPN). With this new solution, IAS empowers advertisers to take greater control over where their ads appear, enhancing both protection and performance across SPN inventory before placements are made.

The Search Partner Network comprises a broad range of search-related websites and apps that help advertisers expand their reach and boost conversions across mobile and desktop platforms. IAS’s new pre-screening technology enables brands to automatically exclude SPN domains that do not meet industry-standard definitions of brand safety and suitability—providing proactive control over ad placements at scale.

“This expansion builds on our partnership with Google to provide global advertisers continued access to independent, and trusted, third party measurement and optimization solutions,” said Lisa Utzschneider, CEO of IAS. “IAS is committed to providing brands with greater transparency no matter where their digital media investments are being spent so they can confidently scale their campaigns across all channels and devices.”

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Key Features of the IAS Pre-Screen Brand Safety Solution for SPN:

• Independent Control with Trusted Standards: Built around 12 globally recognized brand safety and suitability benchmarks, the solution ensures regular filtering of SPN domains. Weekly updates help advertisers maintain consistent control over ad environments.
• Global Reach Across Google Ecosystem: Advertisers can now extend their IAS-driven performance and brand protection strategies across Google platforms, including YouTube, Google Video Partners, and now the Search Partner Network.
• Support for Multiple Campaign Types: The solution is compatible with all SPN-enabled campaigns, including Search, Standard Shopping, App campaigns, and Performance Max—making it a versatile layer of protection for advertisers of all sizes.

By complementing Google’s existing brand safety protocols, IAS delivers an additional, independent layer of pre-bid transparency. This empowers advertisers to protect their brand reputation while optimizing performance—no matter where their ads appear.

The introduction of the IAS Pre-Screen Brand Safety Solution for SPN marks the latest milestone in IAS’s continued collaboration with Google to offer robust, trusted solutions for today’s complex digital advertising landscape.