Circana to Acquire NCSolutions and Nielsen’s Marketing Mix Modeling Business
Circana™, a leading advisor on the complexity of consumer behavior, announced it has entered into definitive agreements to acquire…
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MarTech Analytics
TapClicks Launches AI Analytics with Automated Industry Benchmarks
TapClicks, the leader in Smart Marketing solutions, announced the launch of a new AI-driven Benchmark Widgets feature, designed to…
Comscore Campaign Ratings Integrated with Basis Technologies for In-Depth Cross-Channel Incremental…
On 21st August 2024, Basis Technologies, a global provider of media automation and programmatic advertising solutions announced…
Harvest Group Partners with Stackline to launch Amazon Analytics Capabilities
Harvest Group, a national integrated commerce agency, announced a strategic partnership with Stackline, a retail intelligence and…
Apromore Appoints Brandee Sanders Chief Marketing Officer
Apromore, a leading provider of AI-driven process mining and simulation solutions, announced the appointment of Brandee Sanders as…
Intero Digital Launches AI Platform for Marketing Insights
Intero Digital, a leading digital marketing agency and pioneer in leveraging technology for marketing innovation, announced the…
Claritas Introduces Innovative AI Broadcast Attribution Solution
Experts Believe the Latest Offering Will Help Marketers Enhance Media Effectiveness Across Broadcast and Related Channels…
Northbeam Unveils Apex: New Integration with Meta to Boost Ad Performance
On 14th August 2024, Northbeam, a leading marketing measurement platform utilizing AI and machine learning to drive profitable…
MetaRouter Partner with Magellan AI to Boost Ad Tracking in Data Privacy Era
MetaRouter, the trailblazers in server-side tag management and real-time event routing, announced a strategic partnership with…
Similarweb Appoints Kipp Bodnar to its Board of Directors
Similarweb Ltd., a leading digital market intelligence company, is proud to announce the appointment of Kipp Bodnar to its Board…