The Future of Marketing Measurement Without Cookies
2024 and 2025 felt like a funeral procession. Third party cookies were ‘dying.’ Panels were dramatic. LinkedIn was emotional.…
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MarTech Analytics
TapClicks Unveils SmartStory: AI-Powered Storytelling for Marketing Data
TapClicks, a top company offering AI-powered marketing operations and reporting solutions, has introduced SmartStory, a new…
Commerce Media Tech Partners With IPinfo to Bring Accuracy-First Data Into AdTech
Commerce Media Tech (CMT) announced a strategic data partnership with IPinfo, the internet data company, marking a deliberate…
The Martech Playbook for Revenue Attribution in a Privacy-First Era
Tracking is dying. Measurement is not.
For years, marketers built systems that followed users across browsers like detectives…
Multi-Touch Attribution vs. Media Mix Modeling
In 2025, tracking a single user path is not hard because technology failed. It is hard because privacy won.
That shift did not…
Treasure Data Unveils Treasure Code – A New Era of Agentic AI for Customer Data Operations
Treasure Data, a pioneer in Customer Data Platforms (CDPs), has just announced the general availability of Treasure Code, a new…
Imaginuity Launches AI Mail
Imaginuity has launched AI Mail, a performance direct mail system powered by AdScience®, Imaginuity’s proprietary Customer Data…
MarTech360’S Weekly News Roundup With LiveRamp, Kustomer, WPP Media, StackAdapt, Snapchat, DeepL And…
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
RingCentral, Inc. Integrates OpenAI to Redefine Enterprise Voice AI Performance
RingCentral, Inc. , a global leader in AI, powered business communication, has revealed a strategic partnership with OpenAI to…
StackAdapt Partners With Experian to Supercharge First-party Data Activation for Advertisers
StackAdapt, the leading AI advertising and orchestration platform, has announced a strategic partnership with global data and…