MarTech Analytics

Nielsen, a global leader in audience measurement, data, and analytics, announced the launch of the Outcomes Marketplace. This new…

EXL, a global leader in data and AI, has entered into a strategic collaboration with Genesys®, a global cloud provider…

Reveal, the leading out-of-home (OOH) measurement platform, has unveiled advanced AI-driven features in its Mira Console, setting…

Acquisition enhances Contentsquare’s CX intelligence platform with AI analytics on customer conversations and agent performance…

Investment Will Enable Rapid Transformation of How Marketers Work Using Data and Agentic AI Hightouch, the leading data and AI…

Samba TV, a leading provider of AI-powered media intelligence, has announced a strategic partnership with Kochava, the industry’s…

Meltwater, a global leader in media, social, and consumer intelligence, has launched GenAI Lens, an industry-first innovation that…

InMarket Launches Unified Measurement Solution to Help Manage Spend, Accelerate Omni-Channel Performance and Maximize Incremental…

Spectrum Reach announced the full market availability of Spectrum Reach Architect. This proprietary, AI-driven platform simplifies…

Imagine presenting your annual marketing results to the board. You confidently discuss channel performance, email open rates…