Best AI Tools for Real-Time Ad Personalization
In a time when consumers face a flood of digital content, personalized ads give a strong edge. Brands using artificial…
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MarTech Analytics
Crunchbase Appoints Kate Long as Vice President of Marketing
Crunchbase, a predictive intelligence solution that forecasts private market movements, announced the appointment of Kate Long as…
TrueDialog Expands SMS Access via Microsoft 365 Integration
TrueDialog, of enterprise-grade SMS texting solutions, announced the launch of its native integration for Microsoft 365. This…
MarTech360’S Weekly News Roundup With Amagi, WPP, Magnite, INFUSE, LILT And More!
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
Validity Acquires Litmus to Boost Marketing Data Leadership
Validity, Inc., the leading provider of marketing success and customer data intelligence solutions, announced it has completed the…
AI vs Traditional Analytics: Which is Better for Personalization?
Today's businesses thrive on personalized experiences, and smart data use is key. Personalization boosts customer engagement…
AppsFlyer and NAVER Integrate Audiences to Boost Marketing
AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, has announced a new integration of…
Treasure Data Appoints Rafael Flores as Chief Product Officer
Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, announced the…
Quark NextGen Now on Microsoft Azure Marketplace
Quark Software, the global provider of content automation, intelligence and design software, announced the availability of Quark…
Circana Unveils Liquid Mix™: A Self-Service, AI-Powered Marketing Mix Platform
Circana, LLC, a leading advisor on the complexities of consumer behavior, announced the launch of Liquid Mix™, an innovative…